For the first years
LilliOli makes clothes that don't shout and that grow with the child. Four prints, one intent.
How it started
We were looking for our first baby clothes and saw the same thing everywhere: licensed characters, quick prints, fabric that feels like plastic. Nothing worth keeping for years.
So we drew four prints. A seagull, a cherry on gingham, a rocking horse, a soap bubble. No logos. Clothing a child can wear without advertising anything.
Every collection is built around hand-drawn designs, practical fits and pieces that work naturally together.
Where it begins
It all starts with the fabric. We work exclusively with 100% Supima cotton — a long-staple cotton variety that gets softer with every wash, not rougher like cheaper cotton.
No polyester, no synthetic blends, no materials that pill or stiffen in a few years. What you buy today can pass through three children.
Supima cotton
Long-staple cotton from the southwestern US. Twice the length of standard cotton, so softer, stronger, no pilling.
OEKO-TEX Standard 100
Certified free of harmful substances. Safe on skin from day one — even for the most sensitive baby skin.
Slower, more considered
We make small batches. No seasonal collections, no stock we have to discount. You know what we make, and it's there — or it's not.
Our prints are timeless precisely because they are. A seagull will still be a seagull in five years. We don't want to make clothes that already feel 'old' after one season.
Thoughtful production
Our clothing is produced in small, considered batches with attention to comfort, construction and lasting wear.
Exact fibre composition, care information and verified certifications are shown on each garment label.
Ready to choose?
Four prints, twenty-eight pieces, sizes from 50 to 110 cm.
See the collection